Leon’s Bagels tasked us with creating a campaign to position the brand as more than just a New York bagel hotspot, but as a lifestyle brand rooted in the culture of New York. To achieve this, we launched 'Leon's Presents,' a community-driven series designed to connect music, culture, and the Leon's Bagels experience. For the first event, we partnered with Levity and Brownies & Lemonade to bring 'Bagels and Bass' to life—an afternoon blending food, v music, and the energy of New York’s creative scene. With plans to return monthly, 'Leon's Presents' will continue to feature a curated lineup of artists, both global and local, reinforcing Leon’s as a hub for culture, connection, and experiences in the heart of New York.