JuneShine tasked us with creating an experiential campaign for the launch of Evan Mock's collaborative flavor, P.O.G, while positioning the brand as a bicoastal lifestyle icon entering the New York market. To capture the essence of New York’s lifestyle—including its music, fashion, and culture—we transformed the iconic SoHo bodega, Iconic Magazines, into 'Mock's Magazines'—a JuneShine oasis and nightclub for one night only. The one-night event featured music from New York native Austin Millz, shelves stocked with P.O.G, and a collaboration with Evan Mock’s fashion brand, Wahine, for exclusive limited-edition merch. Guests like G-Eazy, ASAP Ferg, and Fai Khadra joined Evan to celebrate the launch. Garnering over 173 million impressions and press coverage in outlets such as The New York Times, Page Six, and Paper Mag, the activation established JuneShine’s presence in the New York market.