We were tasked with reimagining nightlife while celebrating the resilience of the hospitality industry in a post-COVID world. Red Bull partnered with Katz's Deli to bring to life ‘Katz's After Dark,’ transforming the iconic, century-old deli into a nightclub for one night with Diplo as the headlining talent. Guests enjoyed a curated Red Bull bar alongside the deli’s famous pastrami sandwiches, offering a one-of-a-kind experience. The event honored the intersection of culture, music, and fashion, also featuring a collaboration with Mr. Saturday for an exclusive limited-edition apparel drop. Designed to be a city-stopping moment, the experience pushed creative boundaries and helped redefine how we think about nightlife.